Hi, I'm Ashwin 👋

I build products that fit into life instead of demanding attention.

I spent a decade doing this at Microsoft, Segment, and Snapchat, leading product teams that shipped to millions of users. At Microsoft, I took Teams Live Events from zero to 20 million monthly users. At Segment, I helped enterprise companies make sense of their customer data. At Snapchat, I shipped creative tools to 200 million daily users.

In 2023, I stepped away to become the primary caregiver for my son during his early years. That break sharpened a question I'd been circling for years: what makes products actually stick in people's lives?

See how I think · The full story · Email me