How I Think About Product
These are stories from my career that show how I approach problems: understanding users, navigating constraints, aligning teams, and shipping things that work.
Case Studies
Teams Live Events
Scaling enterprise broadcasting to 20 million users
I built Microsoft Teams Live Events from zero to 20 million users, including unifying three competing teams, solving a hard scaling constraint creatively, building a quality program from scratch, and leading the wartime response during COVID.
Snapchat Context Cards
Surfacing context without requiring a search
I joined Snapchat through the Vurb acquisition and shipped Context Cards and Location Filters to 200 million users, integrating third-party data to surface context without requiring a search query.
Platformization at Segment
Turning a product suite into extensible infrastructure
I led the platform strategy for Segment's customer data infrastructure, defining platform boundaries, building the case for investment, driving API-first adoption, and restructuring three platform teams around shared capabilities.